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The Fundamentals of Design Management, by Kathryn Best
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The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.
The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
- Sales Rank: #709416 in Books
- Brand: Brand: Fairchild Books
- Published on: 2010-06-24
- Released on: 2010-06-24
- Original language: English
- Number of items: 1
- Dimensions: 9.19" h x .67" w x 7.88" l, 1.75 pounds
- Binding: Paperback
- 208 pages
- Used Book in Good Condition
Review
'The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager’s library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.'
- Gethin Roberts, Engineering Designer, July 2010
'Highly relevant and very pleased with this book.'
-�Eunkyong Baek,�Design Theory Department,�De Montfort University, UK
'Good content and appropriate for project management.'
-�Michele Thompson, Bishop Burton College, UK
'As with other AVA publications The Fundamentals of Design Management clearly articulates all elements and processes involved. The design and layout of the book adds to its appeal as our learners find this kind of visual engagement both stimulating and inspiring. The use of case studies to evidence how Design Management works for specific brands is well constructed and communicated. The images used also help to support the accompanying commentaries. The statistical and diagrammatical information is also very easy for students to understand and decipher.'
- Simon Gomes, Course Leader: BA (Hons) Graphic Design, University Centre Doncaster, UK.
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'The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager’s library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.'
(Gethin Roberts Engineering Designer 2010-07-01)
From the Back Cover
The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.
Broken down into six chapters,�The Fundamentals of Design Management�introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the area of design, business, creativity and innovation.
The Fundamentals of Design Management�is an invaluable resource tool students studying design management, and for other professionals who work in the creative industries.
The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.
Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation.
The Fundamentals of Design Management is an invaluable resource tool for students studying design management, and for other professionals who work in the creative industries.
About the Author
Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specialising in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialised in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.
Most helpful customer reviews
3 of 4 people found the following review helpful.
Fantastic Guide, Great Value for Money.
By Ro5ie
I found the book's interdisciplinary approach to design management enlightening and refreshing. The author offers discussion, ideas and examples through case studies which I found useful when looking at product design, services and the business environment. This would be useful to anyone who designs or works within a company using design.
The layout of the book is fantastic for students; you are able to dip in and out of each relevant section with ease. The layout, use of images/tables/charts, and colour coding of pages also really helps. This is really useful when you're trying to reach a deadline and working under pressure. I can imagine this is also useful when working in a practice.
Each area of discussion in the book is filled with case studies, which I found really useful for putting the discussions into context. The examples are `of the moment' and international in variety. I found this really encouraged me to think outside the box. These case studies are clarified in relevance by the author who consistently uses leading specialists in each area.
For someone who knew little about the subject before reading, I found the language and form of the chapters easily comprehendible. Although I have to say that as I researched the subject further I found this title was still the one I returned to most. I think this was partly because of its ease of use. All in all I think this is an excellent value for money book. You truly get every penny's worth.
3 of 4 people found the following review helpful.
Easy to understand informative book
By Ms Muli
The book explains terms used in the design industry/ business and explains the connection between different sectors of design, business etc so we can understand their relationship and how they work together. Examples of the topic are given for example in the form of case studies of people/ companies throughout the globe eg. Zipcar (alternative to car owning) and talks about why the business is attractive to customers and from an environmental point of view, the user experience etc.
The book also talks about many other topics eg. how emotional design and other methods draw people to purchase an object or encourage users to utilise a service, and also what make it user friendly to interact with and enjoyable to use. Having done Product Design at university we studies this and I found it interesting. Another topic is a list of project planning areas and also reasons why projects fail.
The information in this book is vast but split into chapters and clearly set out so it's easy to read and understand. I think this is a useful tool for anyone in the creative industries and is an enjoyable and informative read with colourful images and diagrams. Even someone who studied a design field before can learn something valuable from this book.
4 of 6 people found the following review helpful.
Reads like a PowerPoint presentation...
By Chris
This book is a challenge. Each paragraph, although having technically well-written sentences, reads like a text slide from a presentation. The case examples feel like ads and the designer profiles are tepid continuations of the main text itself. The book doesn't really say anything of value to the reader; it never takes a position or takes you on a journey. The content itself is largely akin to an anthropologist just describing simplistic parts of the whole (i.e. that being design exists in business and vice versa) without any judgment or perspective. There is little to no take away, no perspective or voice, and you'll find yourself asking not what, but if, you had read anything the paragraph prior. It's not that this book is bad, it's just not anything: informational, useful, engaging, insightful, driven, inspiring. None of them. Look elsewhere to develop or be informed. Good luck!
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