Ebook Marketing Management: The Big Picture, by Christie L. Nordhielm, Marta Dapena-Baron
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Marketing Management: The Big Picture, by Christie L. Nordhielm, Marta Dapena-Baron
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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
- Sales Rank: #397562 in Books
- Published on: 2014-01-07
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .55" w x 7.54" l, .0 pounds
- Binding: Paperback
- 432 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Not Your Typical Textbook
By F. Michael Guerrera
Really good read for those in an MBA program and/or starting out in marketing. An easy read and learned a lot from it. Had tons of fun, real-life examples and was extremely up to date!
1 of 1 people found the following review helpful.
Three Stars
By B. Chen
The more I read it, the more I confusing
0 of 0 people found the following review helpful.
One Star
By Buyer
The quality of the book delivered was inferior
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